Which of the following is an important factor in the purchase area?

The accessibility of eye-level shelves plays a crucial role in the purchase area because it directly influences consumer behavior and product visibility. Products placed at eye level are more likely to attract attention and encourage impulse buys. This layout is designed to make it easier for shoppers to find and reach items without straining or bending down. By positioning popular or promotional items at this height, retailers can enhance the shopping experience, leading to increased sales.

In contrast, limited colors and sizes may restrict choices available to customers, which could negatively impact their buying decisions. Displays of non-promotional items, while potentially useful, do not have the same immediate impact on driving purchases as strategically placed promotional items. Higher prices for convenience can deter customers who are looking for the best value, making them less likely to complete a purchase.