Where is the Product Feature POP typically installed in a store?

The Product Feature Point of Purchase (POP) is strategically installed on the shelf below the top shelf because this location is typically within the customer's line of sight while browsing. It allows for effective visibility and access to product information, encouraging customers to engage with the product. Placing the POP here enables it to catch the attention of shoppers without obstructing their view of other merchandise on higher shelves. This positioning is essential in driving sales, as it highlights specific product features or promotions right where the consumer can easily see and reach them.

In contrast, while other locations, such as the checkout counter or window display, may have their own advantages, they often serve different purposes. For instance, the checkout counter aims to prompt impulse purchases, and the window display is focused on attracting foot traffic. However, for the specific application of featuring products clearly and effectively while shoppers are actively browsing, the shelf below the top shelf is ideal.