Where is Price POP typically installed in a retail fixture?

Price POP, or Point of Purchase signage, is strategically placed on the center of fixtures to maximize visibility and impact. This central location is ideal because it draws the customer's attention directly to the price and product information, ensuring that shoppers can easily see the pricing details as they browse. By being located at eye level, Price POP can effectively communicate promotions or pricing, helping to influence purchasing decisions.

In contrast, placing Price POP at the bottom shelf may not be as effective since it is less likely to catch the customer's eye. Similarly, positioning it near the exit may not allow for sufficient interaction with the displayed products. Lastly, while the back wall can showcase larger messages or features, it does not serve the purpose of drawing attention to individual product pricing in the direct line of sight during shopping. Thus, the center of the fixture is the optimal placement for Price POP.