Where is Price Appeal POP typically positioned in a store?

Price Appeal Point of Purchase (POP) materials are strategically placed to capture customer attention and influence purchasing behavior. Positioning it on the top shelf by the entrance side is effective because it ensures visibility to customers as they enter the store. This high placement allows customers to easily notice promotional items or sales, enhancing the likelihood of purchases since they are confronted with appealing prices as they navigate the store.

The entrance side is a key area for drawing customers in and making a strong first impression. By positioning Price Appeal POP in this location, the store maximizes exposure to products that offer a good value proposition, encouraging shoppers to consider these items right away. This tactic can lead to increased sales, as customers are often motivated by finding good deals early in their shopping experience.

In contrast, placing Price Appeal POP in less visible areas like the bottom shelf or in the stockroom diminishes its impact, as customers are less likely to notice these promotions. Similarly, positioning this material by the checkout counter may catch attention, but it would not have the same initial influence as being prominently displayed at eye level on the entrance side.