What should you avoid doing when handling complaints?

Making up excuses when handling complaints undermines the trust and respect that a customer expects in a service interaction. Instead of addressing the issue at hand, making excuses can make the situation feel dismissive and can escalate the customer's frustration. The key to effective complaint management lies in acknowledging the issue honestly, demonstrating empathy, and taking proactive steps to resolve the problem. Offering a sincere apology and promising to resolve the issue are both vital components of building rapport and fostering positive customer relations. Listening to the customer is equally important, as it shows that you value their feedback and are serious about addressing their concerns.