What is the purpose of the Product Feature POP in retail?

The purpose of the Product Feature Point of Purchase (POP) in retail is to explain the fabric, design, and functions of products. This is crucial as it helps customers understand the key attributes and benefits of a product directly at the point of decision-making. By detailing these features, retailers can enhance customer awareness, promote informed purchasing decisions, and potentially increase sales. Good POP displays can guide customers by highlighting what sets a product apart, such as unique materials, innovative designs, or practical functionalities. This informative approach ultimately creates a more engaging shopping experience and aligns the product's features with the customer's needs and preferences.