What is the primary function of Price POP in retail?

The primary function of Price POP (Point of Purchase) is to communicate product names and prices. This is crucial in a retail environment, as it provides customers with essential information that aids in their purchasing decisions. Price POP displays effectively show the pricing in a clear and readable manner, ensuring that shoppers can quickly ascertain the cost of products. This clear communication of product names and prices helps to eliminate confusion and fosters a more efficient shopping experience.

In contrast, while creating product scarcity can influence consumer behavior, it doesn't represent the main purpose of Price POP. Attracting attention to promotions is also important but is not the primary function of Price POP; it is typically more associated with promotional signage and displays. Enhancing visual aesthetics plays a role in retail design, but it is secondary to the main function of clearly conveying pricing information to customers.