What is the main purpose of a folded display in retail?

The main purpose of a folded display in retail is to create volume in showing color variety. When clothing items are folded and displayed, it allows for a more organized and visually appealing presentation of the merchandise. This method enhances the perception of depth and texture in the display, ultimately making it easier for customers to see the range of colors and styles available. A well-executed folded display can capture customers' attention and encourage them to explore the different options, which is particularly effective in environments with a wide variety of products, such as clothing stores. This technique can significantly influence a customer’s purchasing decision by showcasing the diversity of the offerings.

While other options address important aspects of retail display strategies, they do not specifically tie into the unique advantages provided by folded displays. For instance, maximizing visibility and highlighting new arrivals benefit from distinct display strategies, such as hangers or mannequins. Informing customers about sales typically relies on signage rather than the visual impact of folded merchandise.