What is a main benefit of Uniqlo’s “AIRism” technology?

Enhance your skills with the Uniqlo F2 Exam. Access flashcards and multiple-choice questions with explanations. Prepare effectively for success!

The main benefit of Uniqlo's “AIRism” technology lies in its moisture-wicking and breathable fabrics. This technology is designed to keep the wearer dry and comfortable by effectively pulling moisture away from the skin and allowing air to circulate. As a result, clothing made with AIRism can help regulate body temperature, making it ideal for both warm and humid conditions. The fabric's ability to wick moisture also reduces chafing and discomfort during physical activities, which is particularly appealing to active individuals. This focus on comfort and breathability is a key aspect of what distinguishes AIRism from other fabric technologies available in the market.

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