How does Uniqlo utilize technology in its operations?

Uniqlo utilizes technology significantly in its operations, particularly through the adoption of RFID (Radio-Frequency Identification) tags for efficient inventory management. This technology allows the brand to track inventory in real time, which enhances accuracy, reduces loss, and improves the overall shopping experience for customers. RFID tags enable Uniqlo to streamline the supply chain, ensuring that products are available and correctly displayed both in-store and online.

Additionally, Uniqlo employs online strategies that incorporate various technologies to enhance customer engagement and streamline operations. For example, their e-commerce platform is integrated with their physical store inventory, allowing for a seamless omnichannel shopping experience where customers can shop online and pick up in store or have items shipped directly to their homes. This technological integration supports Uniqlo's mission of offering quality clothing at an accessible price while maintaining efficiency and responsiveness to market demand.