How does Uniqlo maintain its product quality standards?

Uniqlo maintains its product quality standards primarily by implementing rigorous testing and quality control processes. This approach involves a systematic evaluation of products at various stages of production, ensuring that they meet the company's high standards before reaching consumers. Such processes might include material inspections, standardized testing for durability, fit, and functionality, as well as ongoing assessments during manufacturing. This commitment to quality control helps ensure that the final products deliver the expected performance and meet customer satisfaction consistently.

In contrast, relying solely on customer feedback would be a reactive approach to quality assurance, while using only imported fabrics does not inherently guarantee quality, as the quality of fabrics can vary widely. Additionally, celebrity endorsements may enhance brand visibility, but they do not play a direct role in maintaining product quality.