According to UNIQLO's mission, what is a key goal regarding customer service?

A key goal of UNIQLO's mission regarding customer service is to exceed customer expectations. This focus reflects a commitment to providing an exceptional shopping experience, which includes understanding customer needs, maintaining high standards of service, and ensuring satisfaction with their products and shopping encounters. By striving to go beyond what customers expect, UNIQLO positions itself as a brand that values customer relationships and is dedicated to building loyalty through positive interactions. This approach is essential for differentiating the brand in a competitive market and fostering a loyal customer base who will return due to their positive experiences.