According to the FAST RETAILING Group principles, how should the company conduct its business?

The FAST RETAILING Group emphasizes conducting business based on real actions that are grounded in current marketplace facts. This approach ensures that decisions are made based on solid data and an accurate understanding of consumer behaviors and market conditions. By relying on factual, up-to-date information rather than intuition or outdated experiences, the company can respond proactively to the evolving needs and preferences of its customers.

This principle also supports informed decision-making and strategic planning, allowing the company to align its operations with market demands effectively. By prioritizing current facts over trends or marketing hype, FAST RETAILING cultivates a business strategy that aims for long-term sustainability and relevance in the marketplace.